Visual Impact Training
How to train your team to create visuals that influence consumers

Start date: July 1, 2026
Price: $999
Enroll in the Course – $999
Get the Guide for $11
No time for the course?
If you’re not ready for the full program, start with the $11 guide — a simple way to take your first steps toward creating visuals that truly sell.
Why this course matters
  • 80% of purchasing behavior is influenced by visual perception
  • Vertical video is the leading content format for 2025–2026.
  • Brands that don’t adapt to this shift lose attention, trust, and competitive advantage.
What you’ll gain
  • A structured system for training your team.
  • Practical knowledge of Reels, TikTok, and YouTube Shorts.
  • A visual strategy built around emotion, engagement, and conversion.
  • Tools, checklists, and workflows your team can apply immediately.

Who this course is for

  • Businesses
    For businesses that want to scale through visual communication.
  • Marketing & SMM
    For teams that manage content and need a clear system for creating visuals that work.
  • Brand Owners
    For founders who want to understand how visuals shape trust and purchasing behavior.
  • Creative Teams
    For creative specialists who produce digital content and want to improve quality and consistency.
Course program
(8 modules)
  • Visual identity as a language and influence tool
    Description: How visuals shape first impressions, why people “buy with their eyes,” and how to build a consistent visual identity.
    1
  • Vertical video as the leading trend of 2025–2026
    Description: Why vertical video became the standard for Reels, TikTok, and Shorts — and how brands can use it to grow faster.
    2
  • Storytelling in short formats
    Description: How to deliver a message, emotion, or story in 15–30 seconds and keep your audience watching.
    3
  • The psychology of color and imagery
    Description: How color, typography, and visual symbols shape trust, perception, and conversion.
    4
  • Technical essentials: lighting, sound, composition
    Description: How to create high-quality content without expensive equipment and understand the fundamentals of framing, lighting, rhythm, and audio clarity.
    5
  • Simple tools for fast content production
    Description: Tools like CapCut and Canva that help teams produce content quickly, even without designers or editors.
    6
  • How to train your team to create visuals
    Description: A practical method for educating staff, organizing workflow, delegating tasks, and maintaining consistent quality.
    7
  • Analytics, KPIs, and long-term strategy
    Description: How to track effectiveness, set KPIs, and build a sustainable visual content strategy.
    8

About the author

Yana Tytarenko

Yana Tytarenko is an international specialist working at the intersection of strategic marketing, neuro-perception psychology, and professional video production. She helps brands — from local businesses in New York to global corporations — grow, scale, and stand out through strong visual communication.

She is a member of the Ukrainian Marketing Association (UMA) and ECDMA USA, a digital marketing association that unites experts across the USA and Europe.
She has been working in international marketing, visual communication, and creative production since 2017. Her experience includes:

Global brands
L’Oréal, Nestlé, Mondelez International, La Famiglia Group, TGIF, Rastelli Transnational, UN.

Creative agencies and digital teams
Projects across Europe, the USA, and the Middle East.

Projects in the USA (NYC)
Beauty industry in Manhattan & Brooklyn, fashion productions, lifestyle brands, tourism and local businesses.

Key achievements
  • 8+ years in international marketing.
  • Member of UMA and ECDMA USA.
  • Author of marketing research.
  • Speaker for university programs.
  • Trainer of marketing and creative teams.
  • Video production for beauty, fashion, lifestyle, and NYC brands.
  • Participation in projects in the UAE and the Netherlands.
  • Work with humanitarian and UN-related initiatives.
  • Development of digital strategies that lead to measurable growth.
Her approach combines strategic marketing, modern video production, and the neuropsychology of how people perceive visuals, sound, pacing, and movement.
Reviews
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Enroll in the course
Your brand deserves to communicate in the language of the future. Enroll in the course and help your team become leaders of visual communication trends in 2026.

Start date: July 1, 2026
Price: $999
If you’re not ready for the full program, start with the $11 guide — a simple way to take your first steps toward creating visuals that truly sell.
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